Case study Coursework Example | Topics and Well Written Essays - 3500 words

Case study - Coursework Example This could mean that bundle packages can be drafted in within the Furnishings for You so that the customers can be enticed into coming into the stores and checking out for their own selves as to what exactly they would require. This would attract them immensely well and ask of them to be on their feet at all times whenever there is a new deal or package in the stores. The aims and objectives of the promotional activity should always bank upon the aspects related with understanding where anomalies exist within such measures and how these could be made substantially better in order to produce results that Furnishings for You can eventually enjoy. The promotional activities that Furnishings for You must undertake should focus on giving something of value because it is much needed on the part of the customers who might not purchase something quite easily as compared to how the same came about when economic downturn had not set in within the geographical zones. There is a vast amount of d ifference now to what was experienced by Furnishings for You in the past and the role of Furnishings for You in such a situation is to extend itself to make sure that it is listening to the customer requirements and doing its best to win them back from time to time. The marketing communication or promotional mix tools which can be employed for the sake of Furnishings for You would rely specifically on bringing the customers back to the stores and ensuring that they purchase furniture at the same time. If they come back to the stores, this is indeed half the job done and hence focus should be on these tangents as far as the marketing communication and promotional mix tools are concerned. Indeed these will employ the usage of advertising, personal selling, sales promotions, direct marketing and a bit of public relations entities. Also the

1920's Prohibition Term Paper Example | Topics and Well Written Essays - 1250 words

1920's Prohibition - Term Paper Example However, it led to rise of even graver social ills particularly organized crime, leading to more repercussions. â€Å"Prohibition was the period in United States history†¦It was a time characterized by speakeasies, glamour, and gangsters and a period of time in which even the average citizen broke the law. (Rosenberg). So, this paper focusing on the Prohibition period will discuss, how it led to the rise of crime mafia and organized crime, as they indulged in illegal bootlegging, thereby allowing them to enter legitimate business. The need to implement Prohibition began in the 19th century, immediately after the end of the American Revolution, with the Temperance movement taking the initiative. After the revolution, drinking of alcohol among the men rose leading to many social ills particularly crime and murder, as well as domestic violence with the men of the family getting addicted to alcohol and shedding their familial and work responsibilities. â€Å"Prohibition, members of the Temperance movement urged, would stop husbands from spending all the family income on alcohol and prevent accidents in the workplace caused by workers who drank during lunch.† (Rosenberg). After several decades of moderate struggle with no major results, the movement changed focus and pushed for complete Prohibition. This pressure from the temperance movement only led the United States Senate proposing the Eighteenth Amendment, and the passing of â€Å"Volstead Act†, the popular name given to the National Prohibition Act. After the implementation of Prohibition, the administrators and the public expected that the crime and anti-social activities caused by alcohol consumption would come down. In addition, the administrators hoped that with reduced crime, government’s spending on running and maintaining prisons can also be reduced maximally, thereby diverting those funds to improve health